Introductory talk
60 to 90 minutes
A focused session to open the conversation and align your team on the essentials.
Workshops & Learning
Practical knowledge for real-world challenges.
Workshops on entrepreneurship, marketing, artificial intelligence, sales and inclusion for entrepreneurs, companies, institutions, chambers of commerce and universities. In English or Spanish, in person or virtual.
Workshops & Learning
Six learning lines
Each line brings together workshops I can deliver as a talk, a hands-on session or a full program for your team or community.
Entrepreneurship & Business Creation
From the idea to a viable business: models, validation, pricing, basic finances and preparing to raise capital.
See topicsDoing Business in the U.S. & Colombia
Practical guidance for Latino entrepreneurs who want to start, adapt or expand a business between the United States, Colombia and Latin America.
See topicsMarketing for Entrepreneurs
Know your customer, build a brand that sells and design a marketing strategy that turns followers into clients.
See topicsArtificial Intelligence for Business
Use AI with judgment in marketing, sales, customer service and operations, from your first tools to assistants, agents and no-code automation.
See topicsInclusion, Accessibility & Innovation
Communication, business, technology and accessibility together, so organizations connect respectfully with diverse audiences and reduce barriers.
See topicsSales, Growth & Business Transformation
Win your first clients, build a sales funnel, package your services and open new revenue lines.
See topics
Featured workshops
Where most teams start
Marketing for Entrepreneurs
Marketing for Entrepreneurs from Scratch
A four module path: understand your market, build your brand, design your strategy and convert followers into clients.
For: Entrepreneurs and small businesses
Request this trainingEntrepreneurship & Business Creation
From Idea to Business
Turn an idea into a viable commercial proposition with clear first steps.
For: Early stage entrepreneurs
Request this trainingDoing Business in the U.S. & Colombia
How to Start a Business in the United States
The business ecosystem, introductory structures such as an LLC, EIN, banking, brand, tools, marketing and available resources.
For: Latino entrepreneurs in the U.S.
Request this trainingDoing Business in the U.S. & Colombia
From Latin America to the U.S.: Adapt Your Business to the American Market
The American customer, pricing, positioning, business language and cultural differences.
For: Latin American businesses expanding to the U.S.
Request this trainingEntrepreneurship & Business Creation
Business Model Canvas & Value Proposition
Customers, value proposition, channels and revenue organized in a clear model.
For: Entrepreneurs, incubators and universities
Request this trainingMarketing for Entrepreneurs
Buyer Persona: Know Your Customer
Needs, motivations and buying criteria of your ideal customer, and how to use them in your marketing.
For: Marketing teams and entrepreneurs
Request this trainingArtificial Intelligence for Business
AI for Entrepreneurs & Small Businesses
What AI is, which tools exist and how to start using them in your day to day business.
For: Entrepreneurs and small businesses
Request this trainingArtificial Intelligence for Business
AI Applied to Marketing & Sales
Content, research, prospecting and customer follow up supported by AI, with human judgment.
For: Marketing, sales and communications teams
Request this trainingArtificial Intelligence for Business
Process Automation with AI
No-code automation connecting forms, CRM, email and AI assistants to save time.
For: Businesses and operations teams
Request this trainingInclusion, Accessibility & Innovation
Inclusive Communication Strategies & Tools
Language, representation and practical tools to communicate respectfully with diverse audiences.
For: Communications and marketing teams
Request this trainingInclusion, Accessibility & Innovation
AI for Inclusion & Accessibility
Technology and AI that help reduce communication barriers, always with human review.
For: Innovation, technology and service teams
Request this trainingEntrepreneurship & Business Creation
Pitch & Storytelling for Entrepreneurs
Structure, story and delivery to present your business with clarity to clients, partners or investors.
For: Entrepreneurs and startup programs
Request this training
Choose the format
Every workshop can be delivered in the format that fits your goals and your team's time.
Hands-on workshop
2 to 3 hours
Practical exercises applied to your own communication, channels and cases.
Corporate program
Multiple sessions
A training path over several sessions to build lasting capabilities in your organization.
Full catalog by line
Beyond the featured workshops, these topics are available on request and can be combined into a program.
Entrepreneurship & Business Creation
Request training on this line- From Idea to Business
- Business Model Canvas & Value Proposition
- Pitch & Storytelling for Entrepreneurs
- Entrepreneurship from scratch
- How to build a practical business plan
- Validate your idea before you invest
- From entrepreneur to business owner
- How to price your products and services
- Basic finances for entrepreneurs
- How to prepare your business to raise funding
Doing Business in the U.S. & Colombia
Request training on this line- How to Start a Business in the United States
- From Latin America to the U.S.: Adapt Your Business to the American Market
- How to start a business in New Jersey and the U.S.
- How to set up and structure a business in Colombia
- Binational business opportunities between Colombia and the U.S.
- How to sell U.S. products in Latin America
- Cross Border E-commerce: sell beyond your country
Educational and business content. It does not replace legal, immigration, tax or accounting advice; specialized modules can include guest attorneys and CPAs.
Marketing for Entrepreneurs
Request training on this line- Marketing for Entrepreneurs from Scratch
- Buyer Persona: Know Your Customer
- Build a brand that sells
- Design your marketing strategy
- Turn followers into clients
- How to build a distinctive value proposition
- Branding for entrepreneurs
- Marketing on a small budget
- How to create your first marketing plan
- Digital marketing without depending on social media
- Landing pages that convert
- Email marketing for small businesses
- SEO for entrepreneurs: how to show up on Google
- Google Business Profile for local businesses
- How to measure whether your marketing really works
- B2B marketing for small companies
Artificial Intelligence for Business
Request training on this line- AI for Entrepreneurs & Small Businesses
- AI Applied to Marketing & Sales
- Process Automation with AI
- ChatGPT for business: from basic to strategic user
- Build your company's context to work better with AI
- AI for customer service
- AI for market research
- AI for business productivity
- How to create AI assistants for your business
- AI agents: how to bring them into small businesses
- Responsible AI: what to automate and what should stay human
Inclusion, Accessibility & Innovation
Request training on this line- Inclusive Communication Strategies & Tools
- AI for Inclusion & Accessibility
- Inclusive communication in the workplace
- Inclusive marketing and advertising
- LGBTQ+ communication for brands and organizations
- Digital accessibility for companies
- How to create accessible digital content
- How to review whether your website is accessible
- Diversity as a market opportunity
- Tourism and inclusive communication
- Customer experience from an inclusive perspective
Sales, Growth & Business Transformation
Request training on this line- How to win your first 10 clients
- Sales for people who are not salespeople
- Build your sales funnel from scratch
- Strategic networking for entrepreneurs
- How to prepare a winning business proposal
- How to sell professional services
- How to go from freelancer to company
- How to package your services and stop selling hours
- E-commerce from scratch
- How to launch a product
Frequently asked questions
Looking for training for your team?
Tell me about your group, your goals and your dates. I will send you a tailored proposal.